Franklin Parker

Franklin Parker

Board Director, AIR – On AIR Now, Inc.

Franklin Parker is a seasoned investment strategist and wealth management expert with a career spanning more than 15 years across private wealth, family offices, and institutional finance. As Founder and Chief Investment Officer of Directional Advisors, Franklin leads a WholeHuman™ approach to financial planning—bridging investment strategy with values-based wealth management for high-net-worth individuals and families.

He previously served as Chief Investment Officer at Bright Wealth Management, evolving from the Bright Family Office (former owners of the Dallas Cowboys), and has held senior roles across advisory firms and media, where he is a frequent voice on financial markets. An advisor to prominent family offices and investment journals, Franklin brings a deep understanding of financial stewardship, ethical investing, and long-term capital growth—making him a valuable contributor to AiR’s board and its growth strategy.